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Understanding Social Media and Using it to Boost Your Career

Managing Director, BCG Attorney Search
In today’s world of modern technology, even our social interactions and presence has crossed over to the digital world. Instead of calling someone to wish them a happy birthday, or even more outlandish, sending them a birthday card via the U.S. Postal Service, we now post a happy birthday message on their Facebook wall. And old colleagues we may have once been too intimidated by to even say hello in the hallway are now approachable as we send them a “connect” request through LinkedIn. As Drew Barrymore’s character in “He’s Just Not That Into You” lamented, there are so many social media outlets available now that just keeping up with your different accounts is nearly impossible! As you begin your job search, or just aim to keep yourself on an upward trajectory with your current employer, there are some rules of the game to play by with regard to your social media accounts.
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