Why Attorneys Move to Smaller Markets
A large part of my work as a legal recruiter is helping candidates move to a different geographic location, rather than switching firms within the same city. Quite often this involves a candidate moving from a large market (New York, Chicago, Los Angeles) to a smaller one (Seattle, Portland, Phoenix).
The motivations are almost always personal: to be closer to family, because a partner or spouse needed to make their own career move, or to pursue a better quality of life. What is never the case is a candidate moving from a large market to a smaller one in order to increase their salary. To better align salary expectations with career strategy, refer to our Lateral Attorney Moves — Strategic Guide for insights on balancing compensation with long-term growth.
- As seen in Dorsey & Whitney LLP: Embarking on a Rewarding Legal Career Journey, factors like mentorship, culture, and professional growth can outweigh pure salary considerations.
The Compensation Gap Between Large and Smaller Markets
Even though places like Phoenix, Seattle, and Portland are still major cities, the salaries on average are significantly lower. This often creates sticker shock for lateral attorneys once they see the number in an offer letter.
For instance, the total annual compensation (base salary plus bonus) for a sixth-year associate at a big firm in a major market can exceed $250,000. That same associate would likely see a maximum of $200,000 in Portland or Seattle—a 20% net cut in a best-case scenario. In many cases, the gap is even wider. Before making a lateral transition, watch The Ultimate Guide to Attorney Salary Negotiations to learn how to negotiate fair compensation while protecting your career growth trajectory.
- Since compensation often aligns with timing, you may also want to explore when associates should move law firms for the strongest opportunities.
Preparing Candidates for Reality From the Start
I always prepare my candidates for this reality at the outset of their job search when they are interested in these markets. Smaller-market recruiting coordinators emphasize two things above all else:
They prefer candidates with strong local ties.
They need the candidate to be realistic about lower compensation levels.
Beyond salary considerations, The Complete Attorney Career Guide explains how lateral decisions affect career trajectory, practice fit, and bar admissions.
Some firms will even bluntly ask whether a candidate would accept a hypothetical offer within their standard salary range before proceeding with the interview process. This is fair. There is no point in wasting anyone’s time if a candidate insists on an amount outside the firm’s structure. For a comprehensive overview of practice-area-specific salary outcomes, the BigLaw Lateral Salary Guide highlights where laterals gain or lose the most financially.
When Negotiation Makes Sense
It is certainly appropriate to negotiate for a stronger package if you are a stellar candidate in a high-demand practice area. I always try to help my candidates get the best deal possible. But the simple reality is that you must be prepared to take a hit in compensation when lateraling to a smaller market, no matter what you may be worth in a larger market. To see how staying marketable affects compensation negotiations, watch this practical video on avoiding common career pitfalls.
Compensation often amplifies a firm’s hesitation to hire an unemployed candidate. This video on overcoming reluctance in lateral hiring explores how to reframe your value when salary discussions come up.
- For a practice-area-specific breakdown of what to expect, see the BigLaw Lateral Salary Guide (2023-2025 Data).
Why Salary Shouldn’t Be the Deciding Factor
One of the biggest mistakes attorneys make when evaluating a lateral move—especially from a large market to a smaller one—is focusing too heavily on salary. The most successful attorneys I’ve seen don’t build their careers around chasing short-term compensation. Instead, they focus on long-term stability, professional growth, and personal fulfillment. BCGSearch’s insights on when to make a lateral move for better salary outcomes explain how timing impacts earning potential across markets and practice areas.
- Beyond salary considerations, attorneys also need to think about practice area shifts and geographic trends—see our comprehensive guide to attorney lateral movement for a deeper breakdown.
- Beyond salary, lateral transfers can position attorneys for strategic career growth—explained in Law Firm Lateral Transfers: A Strategy for Growth and Success.
If you’re moving to a smaller market, you need to reframe your mindset: this is not about maximizing compensation—it’s about maximizing career fit and quality of life.
- Before negotiating numbers, you may want to see what happens immediately after applying—our After Resume Submission guide outlines the process and next steps.
How Firms Evaluate Candidates From Big Markets
Smaller market firms are cautious when hiring attorneys from larger markets. They worry you’ll take one look at the salary, compare it to what your peers in New York are making, and leave within a year. They also fear you don’t truly intend to stay in the region.
This is why firms ask about compensation expectations and local ties early. From their perspective, the worst outcome is recruiting an attorney who quickly backs out or departs. Those planning lateral moves can use Law Firm Partner Compensation by Practice Area 2025-2026 to benchmark realistic partner compensation levels across practice areas.
- Managing salary expectations is only one piece of the puzzle; for a broader approach to securing opportunities, see Advice for Attorneys Struggling to Find Employment: Tips and Strategies for Success.
Beyond salary, firms should also consider the broader hiring strategy outlined in Transforming Your Legal Hiring: The Five Most Important Questions to Ask to ensure each candidate is a long-term fit.
Negotiating From a Position of Credibility
Negotiation is possible—but only if you approach it from the right place. That means showing that:
You understand the market realities.
You are committed to staying in the region long-term.
You bring unique skills that will immediately add value.
From that position, firms may stretch with signing bonuses, extra vacation, or slightly higher pay. But walking in expecting New York compensation in Portland will end your candidacy before it begins.
- If you’re weighing a lateral to or from V&E, read Working at Vinson & Elkins: Insights for Prospective Attorneys for insider perspective on why attorneys choose the firm in the first place.
Taking the Long-Term View
The attorneys who thrive after making these moves are the ones who view the salary adjustment as temporary. Smaller markets often offer faster partnership tracks, earlier client exposure, and greater opportunities to build a book of business.
Over the course of a career, these benefits can outweigh the initial pay cut—and often lead to greater financial success down the line. More importantly, many attorneys find themselves living a life that is far healthier, happier, and more sustainable.
- Understanding how a proven application system leads to successful job placement can be found in Why Just About Every Candidate Who Follows BCG’s System Gets Interviews and Hired.
Final Word
If you are considering a lateral move to a smaller market, prepare yourself now: your salary will almost certainly decrease. But if you accept this reality and focus on the bigger picture—career growth, quality of life, and long-term stability—you may discover that the move is the best decision you ever make.
- Beyond salary, attorneys must adapt to cultural and career shifts—a theme covered in Navigating New Horizons: Mastering the Art of Lateral Moves in the Legal World. Compensation is only one part of the equation—attorneys serious about breaking into elite firms can learn more in 6 Secrets How to Get Hired Laterally in A Prestigious Law Firm.
About Harrison Barnes
No legal recruiter in the United States has placed more attorneys at top law firms across every practice area than Harrison Barnes. His unmatched expertise, industry connections, and proven placement strategies have made him the most influential legal career advisor for attorneys seeking success in Big Law, elite boutiques, mid-sized firms, small firms, firms in the largest and smallest markets, and in over 350 separate practice areas.
A Reach Unlike Any Other Legal Recruiter
Most legal recruiters focus only on placing attorneys in large markets or specific practice areas, but Harrison places attorneys at all levels, in all practice areas, and in all locations-from the most prestigious firms in New York, Los Angeles, and Washington, D.C., to small and mid-sized firms in rural markets. Every week, he successfully places attorneys not only in high-demand practice areas like corporate and litigation but also in niche and less commonly recruited areas such as:
- Immigration Law
- Workers Compensation
- Insurance
- Family Law
- Trust and Estate
- Municipal law
- And many more...
This breadth of placements is unheard of in the legal recruiting industry and is a testament to his extraordinary ability to connect attorneys with the right firms, regardless of market size or practice area.
Proven Success at All Levels
With over 25 years of experience, Harrison has successfully placed attorneys at over 1,000 law firms, including:
- Top Am Law 100 firms such including Sullivan and Cromwell, and almost every AmLaw 100 and AmLaw 200 law firm.
- Elite boutique firms with specialized practices
- Mid-sized firms looking to expand their practice areas
- Growing firms in small and rural markets
He has also placed hundreds of law firm partners and has worked on firm and practice area mergers, helping law firms strategically grow their teams.
Unmatched Commitment to Attorney Success - The Story of BCG Attorney Search
Harrison Barnes is not just the most effective legal recruiter in the country, he is also the founder of BCG Attorney Search, a recruiting powerhouse that has helped thousands of attorneys transform their careers. His vision for BCG goes beyond just job placement; it is built on a mission to provide attorneys with opportunities they would never have access to otherwise. Unlike traditional recruiting firms, BCG Attorney Search operates as a career partner, not just a placement service. The firm's unparalleled resources, including a team of over 150 employees, enable it to offer customized job searches, direct outreach to firms, and market intelligence that no other legal recruiting service provides. Attorneys working with Harrison and BCG gain access to hidden opportunities, real-time insights on firm hiring trends, and guidance from a team that truly understands the legal market. You can read more about how BCG Attorney Search revolutionizes legal recruiting here: The Story of BCG Attorney Search and What We Do for You.
The Most Trusted Career Advisor for Attorneys
Harrison's legal career insights are the most widely followed in the profession.
- His articles on BCG Search alone are read by over 150,000 attorneys per month, making his guidance the most sought-after in the legal field. Read his latest insights here.
- He has conducted hundreds of hours of career development webinars, available here: Harrison Barnes Webinar Replays.
- His placement success is unmatched-see examples here: Harrison Barnes' Attorney Placements.
- He has created numerous comprehensive career development courses, including BigLaw Breakthrough, designed to help attorneys land positions at elite law firms.
Submit Your Resume to Work with Harrison Barnes
If you are serious about advancing your legal career and want access to the most sought-after law firm opportunities, Harrison Barnes is the most powerful recruiter to have on your side.
Submit your resume today to start working with him: Submit Resume Here
With an unmatched track record of success, a vast team of over 150 dedicated employees, and a reach into every market and practice area, Harrison Barnes is the recruiter who makes career transformations happen and has the talent and resources behind him to make this happen.
A Relentless Commitment to Attorney Success
Unlike most recruiters who work with only a narrow subset of attorneys, Harrison Barnes works with lawyers at all stages of their careers, from junior associates to senior partners, in every practice area imaginable. His placements are not limited to only those with "elite" credentials-he has helped thousands of attorneys, including those who thought it was impossible to move firms, find their next great opportunity.
Harrison's work is backed by a team of over 150 professionals who work around the clock to uncover hidden job opportunities at law firms across the country. His team:
- Finds and creates job openings that aren't publicly listed, giving attorneys access to exclusive opportunities.
- Works closely with candidates to ensure their resumes and applications stand out.
- Provides ongoing guidance and career coaching to help attorneys navigate interviews, negotiations, and transitions successfully.
This level of dedicated support is unmatched in the legal recruiting industry.
A Legal Recruiter Who Changes Lives
Harrison believes that every attorney-no matter their background, law school, or previous experience-has the potential to find success in the right law firm environment. Many attorneys come to him feeling stuck in their careers, underpaid, or unsure of their next steps. Through his unique ability to identify the right opportunities, he helps attorneys transform their careers in ways they never thought possible.
He has worked with:
- Attorneys making below-market salaries who went on to double or triple their earnings at new firms.
- Senior attorneys who believed they were "too experienced" to make a move and found better roles with firms eager for their expertise.
- Attorneys in small or remote markets who assumed they had no options-only to be placed at strong firms they never knew existed.
- Partners looking for a better platform or more autonomy who successfully transitioned to firms where they could grow their practice.
For attorneys who think their options are limited, Harrison Barnes has proven time and time again that opportunities exist-often in places they never expected.
Submit Your Resume Today - Start Your Career Transformation
If you want to explore new career opportunities, Harrison Barnes and BCG Attorney Search are your best resources. Whether you are looking for a BigLaw position, a boutique firm, or a move to a better work environment, Harrison's expertise will help you take control of your future.
Submit Your Resume Here to get started with Harrison Barnes today.
Harrison's reach, experience, and proven results make him the best legal recruiter in the industry. Don't settle for an average recruiter-work with the one who has changed the careers of thousands of attorneys and can do the same for you.
About BCG Attorney Search
BCG Attorney Search matches attorneys and law firms with unparalleled expertise and drive, while achieving results. Known globally for its success in locating and placing attorneys in law firms of all sizes, BCG Attorney Search has placed thousands of attorneys in law firms in thousands of different law firms around the country. Unlike other legal placement firms, BCG Attorney Search brings massive resources of over 150 employees to its placement efforts locating positions and opportunities its competitors simply cannot. Every legal recruiter at BCG Attorney Search is a former successful attorney who attended a top law school, worked in top law firms and brought massive drive and commitment to their work. BCG Attorney Search legal recruiters take your legal career seriously and understand attorneys. For more information, please visit www.BCGSearch.com.
Harrison Barnes does a weekly free webinar with live Q&A for attorneys and law students each Wednesday at 10:00 am PST. You can attend anonymously and ask questions about your career, this article, or any other legal career-related topics. You can sign up for the weekly webinar here: Register on Zoom
Harrison also does a weekly free webinar with live Q&A for law firms, companies, and others who hire attorneys each Wednesday at 10:00 am PST. You can sign up for the weekly webinar here: Register on Zoom
You can browse a list of past webinars here: Webinar Replays
You can also listen to Harrison Barnes Podcasts here: Attorney Career Advice Podcasts
You can also read Harrison Barnes' articles and books here: Harrison's Perspectives
Harrison Barnes is the legal profession's mentor and may be the only person in your legal career who will tell you why you are not reaching your full potential and what you really need to do to grow as an attorney--regardless of how much it hurts. If you prefer truth to stagnation, growth to comfort, and actionable ideas instead of fluffy concepts, you and Harrison will get along just fine. If, however, you want to stay where you are, talk about your past successes, and feel comfortable, Harrison is not for you.
Truly great mentors are like parents, doctors, therapists, spiritual figures, and others because in order to help you they need to expose you to pain and expose your weaknesses. But suppose you act on the advice and pain created by a mentor. In that case, you will become better: a better attorney, better employees, a better boss, know where you are going, and appreciate where you have been--you will hopefully also become a happier and better person. As you learn from Harrison, he hopes he will become your mentor.
To read more career and life advice articles visit Harrison's personal blog.