- One of the main issues people don’t understand about law is that law is a business.
- Furthermore, some lawyers tend to not understand that their legal careers are also businesses.
- Find out why you should treat your law career as a business in order to succeed.
At the outset, it is important to realize that much of what I am saying goes against the "traditional" view of the law as a profession. Obviously, the law is a profession. Notwithstanding the use of the word "profession," though, you can still get fired, not advance, or find yourself in a dead end job. Your skills or specialty can quickly become irrelevant in the marketplace. You can also find yourself in a geographic location where there is no work (i.e., "business").
The problem with attorneys and the legal profession in general is that no one seems to take the time to consider that the law is a business and that their careers are businesses as well. Be a good business person and your career may go far. Ignore the business realities and you are likely to run into trouble. I have been a legal recruiter for several years and have seen countless attorneys "go out of business" because they did not run their businesses well. In fact, this is something I see on a daily basis while reviewing resumes of out of work attorneys.
A. Your Legal Career, Like Any Business, Needs a Marketable Product
1. Early Product Qualities Will Determine How Much You Can Sell Your Product for and Where
Every business needs to have a marketable product in order to succeed. While businesses can sell all sorts of things, your business is going to be selling yourself. This is a product that will need to be carefully managed throughout your career. Shortly into your legal career, you will begin developing a "brand" and taking on your own particular attributes that will characterize your "brand."