Strategies for Attorneys Seeking Informational Interviews in New Law Firm Markets
 

QUESTIONS ANSWERED IN THIS ARTICLE

1. What is the purpose of an informational interview?
An informational interview is invaluable for attorneys exploring potential opportunities in new law firm markets. These interviews offer a platform to gain insights about potential employers and foster industry connections. However, successfully landing these interviews demands a strategic approach, a thorough understanding of the target market, and superior networking skills. This article provides a detailed guide on effectively seeking and securing informational interviews with law firms.
 

1. Understand the Legal Market and Identify Potential Firms

Before you start reaching out for informational interviews, it's crucial to understand the legal market you are interested in. Research the economic climate, the key industries, and the major legal players in the area. Look at the types of law firms operating in the market, their specialties, and their reputations. This information will help you target your efforts effectively and identify potential law firms for informational interviews.
  • Recognize Your Career Alignment: Start by curating a list of firms that align with your career aspirations and interests. Consider the firm's size, culture, practice areas, and client base.
  • Stay Updated: Regularly check for news about the firms, such as recent hires, significant cases, or expansions. These could indicate areas of growth or opportunities.
 

2. Leverage Your Network

Networking is a critical component of the job search process. Begin by reaching out to your existing contacts. Let them know about your interest in exploring opportunities in new markets and ask if they can introduce you to anyone at the law firms on your list.
  • Utilize Alumni Networks: Alumni of your law school who work in the firms or markets you're interested in could be valuable resources. Alumni often feel loyal to their alma mater and may be more willing to help.
  • Join Professional Associations: Consider being a part of professional associations related to your field of interest. Attend networking events, webinars, and conferences to formally meet potential contacts.
 

3. Craft a Compelling Introduction

Once you've identified potential contacts for informational interviews, the next step is to reach out to them. Your introduction should be concise, professional, and engaging.
  • Introduce Yourself: Start by introducing yourself and explaining your reason for contacting them. Mention mutual connections or shared interests to establish a common ground.
  • Express Interest: Show your interest in their firm and the market, and politely ask if they would be open to an informational interview. Make it clear that you're seeking information, not a job.
 

4. Prepare for the Informational Interview

Once you've secured an informational interview, preparing thoroughly is essential. Start by researching the individual you'll be meeting and their firm. Understand their practice areas, notable cases, and recent news.
  • Prepare a List of Questions: These could include queries about the firm's culture, experience working in the market, industry trends, and advice for someone looking to break into the market.
  • Remember the Goal: The informational interview aims to gather information and establish a relationship, not to secure a job offer.
 

5. Follow Up After the Interview

After the informational interview, send a thank you note to express your gratitude for their time and advice. This is not only polite but also helps to keep the lines of communication open for future interactions.
  • Mention Specific Topics: Refer to specific topics you discussed during the interview that you found helpful or enlightening. Also, reaffirm your interest in the market and the firm, and express your hope to stay in touch.
  • Keep Your Contacts Updated: Let them know if you apply for a job at their firm or in their market. They may be able to provide additional insights or put in a good word for you.
 

6. Build and Maintain Your Connections

Securing an informational interview is just the first step. Building and maintaining the connections you make during these interviews is crucial. These relationships can provide ongoing support throughout your career, offering valuable advice, insights, and opportunities.
  • Engage Regularly: Periodically interact with your contacts. Share interesting articles, congratulate them on professional achievements, or ask for advice. Be sure to offer support in return. Networking is a reciprocal process.
  • Conduct Periodic Interviews: Consider arranging informational interviews with individuals at the same firm or market. This will broaden your understanding and help you build a more comprehensive network of contacts.
 

7. Expand Your Opportunities

As you build your network and gain a better understanding of the market, you may find new opportunities for informational interviews. Maybe a contact refers you to a colleague, or you meet someone interesting at a networking event. Be open to these opportunities and proactive in pursuing them.
  • Refine Your Career Goals: Refine your career aspirations based on what you learn during informational interviews. These insights can help you make informed decisions about your career and ensure you're targeting firms and opportunities that align with your goals.
 

Conclusion

Informational interviews are a powerful tool for attorneys seeking to break into new law firm markets. They offer valuable insights into potential employers and provide opportunities to build connections in the industry. By understanding the market, leveraging your network, crafting compelling introductions, preparing for interviews, and effectively following up, you can secure valuable informational interviews and pave the way for future career opportunities.
Remember that securing an informational interview doesn't guarantee a job offer. However, it does provide a foot in the door and helps you stand out from other candidates. It demonstrates initiative, interest in the firm and market, and a proactive career approach—qualities employers highly value.
Utilizing the strategies outlined in this guide will enable you to seek and secure informational interviews, opening doors to new opportunities and strengthening your professional network in your desired law firm market.