Summary: Here are 10 tips and talking points for attorneys being interviewed by the media. It should help you with a range of communication challenges.
But when he saw his quotes in print, he realized his brush with fame had singed his reputation. Why? His comments had repercussions - for himself, his firm, and his clients. He had broken the cardinal rule of successful communication: Be prepared.
When I was a first year associate at a Los Angeles law firm, I saw a first year associate lose his job for talking to a reporter about one of the firm's largest clients.
Even if you don't often meet the media, you are constantly called on to communicate, whether it's pitching to a client, reporting to a corporate counsel or company executive, or updating a senior partner. Although you may be smart and savvy, here's a news flash: TV has set the new standard for presentations, and here is where the "trickle-down theory" comes into play. If you can communicate like a pro for the media, those verbal and nonverbal skills will help you in any other communication venue.