Trademark is an interesting branch of the law. It tends to get busy when the economy is doing well and get very slow when the economy is not doing well. In a poor economy, there are often not a single trademark position open in the United States at a big firm.
A trademark attorney on the East Coast who is getting senior contacted me looking for a position anywhere in the country. At the time the attorney contacted me, the market was not good—but there were positions around the country for attorneys at his level. One market that the attorney was interested in and where there were not a lot of jobs for senior trademark attorneys was New York City.
This attorney’s main problem was that they were getting senior. If an attorney is senior (which means more than six years of experience), it is often very difficult for them to get a position—especially in New York. New York is a huge market, plenty of people want to work there, and there is also a ready supply of attorneys that law firms can draw from easily.
For attorneys with experience in a niche practice area like trademark, one of the smartest things that they can do is to look often at multiple markets. If this attorney had concentrated their search only on New York City, the odds are they would have searched for a long time because there is less demand for senior attorneys. As it turns out, I spoke to this attorney about openings in the Midwest, the South and the West Coast and the attorney agreed that looking into these markets would be a good decision.
While this attorney did not have a business, or great educational qualifications, the one asset they did have was strong employment stability. This attorney remained at the same law firm since graduating law school and held a very stable record in all respects of their work. This attorney held a record which indicated they would try their best, fit in and do their best work wherever they went.
Within a few weeks of their search, this attorney secured an interview and finally a position within a major national firm in a large market outside of New York. The position paid the same as what he made in his prior firm, and the firm that hired him was very happy to have him onboard. They did not have anyone on staff with his expertise, yet had plenty of work coming in for him to do. Moreover, the firm gave him the potential to become a partner whereas he did not have that opportunity in his previous firm.