In my recruiting practice, this means that even before I start running potential firms by my partner-level candidates, certain key issues must be addressed. One of the most important is ensuring that the materials we will provide to the prospective employers are in perfect shape. No one ever second-guesses me when I say their resume needs to be perfect, and they are always ready and willing when I ask them to make updates, give more detailed descriptions, etc. Yet, for some reason, when I tell partner-level candidates that we need to put together a business plan, I am instinctively ready for the objections.
The Top Five Objections Partners Give to Preparing a Business Plan — Overruled!

In a way, it takes me back to college when the professor would remind the class of an upcoming deadline on a 20-page paper. The moans, the grumbles, and the excuses would follow, but once you actually sat down to write the paper, the words and the ideas would just flow. The thought of preparing a business plan seems to evoke that same response — do I really have to do this? And yet, like the 20-page paper we all wrote in college, most attorneys find that once they sit down to work on it, the ideas just flow, and it turns out to be an excellent tool for defining the goals and priorities of the candidate's own job search.