Build an Online Personal Brand – 3 Top Tips | BCGSearch.com

Build an Online Personal Brand – 3 Top Tips

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It is very important if not critical that you build a strong online presence and brand name as a professional if you want to be seen as an expert and the best in your niche.
It is very important if not critical that you build a strong online presence and brand name as a professional if you want to be seen as an expert and the best in your niche. Contrary to common belief, building an online personal brand is not difficult. It is however time consuming and it requires regular and constant updates and tweaking to keep the search engines are interested and attracted to your information.

Building Your Online Brand Name Is Easy


You are not on the net you do not exist for most people out there who require a competent and expert attorney such as yourself. Do not let such opportunities to pass you by just because your name does not come up on a Google search. Here are a few critical tips to promote your brand name online:

  1. Start With The Fun Part - do you have a Facebook id? Get a professional page created. It will take less than 15 minutes and you will instantly be broadcasted among your friends and their friends as an attorney in your line of expertise. You do not have a Facebook id? Well, it is time you got one because this is by far the quickest growing and most popular social media site online and hence, it will give the highest level of visibility and promotion.

  2. Get a LinkedIn Account - the next huge leader for networking online for professionals is LinkedIn. Simple, to the point, and excellently designed to promote interactive networking, LinkedIn is the place you should be if you want to be widely known professionally.

  3. Boost Your Name's SEO-ability - type your name inthe Google search bar and see what you get. Unless you have done your homework you will get precious little. To ensure that you project the right professional image you need to search-engine-optimize your name. You can do this by:


  4.  

a. Getting your name registered online - get your name based domain:www.XYZ.com or www.XYZ-CriminalAttorneyAtlanta.com or anything that appeals to you while at the same time spells out what you are/ what you do. This can take as little as $10-$50 per year and it is money and time well invested.

b. Posting Articles Based On Your Experience - use free article submission directories to post articles with advice, introspection, case studies, etc. Aim to come across as an expert in your field.

c. Setting up a blog to your domain and update daily - it does not take more than 20 minutes to update something of interest. You owe that much to your promotion campaign. Write about various aspects of your profession and always SEO the text.
 
 
 
   
 
 
 
 

About Harrison Barnes

Harrison Barnes is a prominent figure in the legal placement industry, known for his expertise in attorney placements and his extensive knowledge of the legal profession.

With over 25 years of experience, he has established himself as a leading voice in the field and has helped thousands of lawyers and law students find their ideal career paths.

Barnes is a former federal law clerk and associate at Quinn Emanuel and a graduate of the University of Chicago College and the University of Virginia Law School. He was a Rhodes Scholar Finalist at the University of Chicago and a member of the University of Virginia Law Review. Early in his legal career, he enrolled in Stanford Business School but dropped out because he missed legal recruiting too much.

Barnes' approach to the legal industry is rooted in his commitment to helping lawyers achieve their full potential. He believes that the key to success in the legal profession is to be proactive, persistent, and disciplined in one's approach to work and life. He encourages lawyers to take ownership of their careers and to focus on developing their skills and expertise in a way that aligns with their passions and interests.

One of how Barnes provides support to lawyers is through his writing. On his blog, HarrisonBarnes.com, and BCGSearch.com, he regularly shares his insights and advice on a range of topics related to the legal profession. Through his writing, he aims to empower lawyers to control their careers and make informed decisions about their professional development.

One of Barnes's fundamental philosophies in his writing is the importance of networking. He believes that networking is a critical component of career success and that it is essential for lawyers to establish relationships with others in their field. He encourages lawyers to attend events, join organizations, and connect with others in the legal community to build their professional networks.

Another central theme in Barnes' writing is the importance of personal and professional development. He believes that lawyers should continuously strive to improve themselves and develop their skills to succeed in their careers. He encourages lawyers to pursue ongoing education and training actively, read widely, and seek new opportunities for growth and development.

In addition to his work in the legal industry, Barnes is also a fitness and lifestyle enthusiast. He sees fitness and wellness as integral to his personal and professional development and encourages others to adopt a similar mindset. He starts his day at 4:00 am and dedicates several daily hours to running, weightlifting, and pursuing spiritual disciplines.

Finally, Barnes is a strong advocate for community service and giving back. He volunteers for the University of Chicago, where he is the former area chair of Los Angeles for the University of Chicago Admissions Office. He also serves as the President of the Young Presidents Organization's Century City Los Angeles Chapter, where he works to support and connect young business leaders.

In conclusion, Harrison Barnes is a visionary legal industry leader committed to helping lawyers achieve their full potential. Through his work at BCG Attorney Search, writing, and community involvement, he empowers lawyers to take control of their careers, develop their skills continuously, and lead fulfilling and successful lives. His philosophy of being proactive, persistent, and disciplined, combined with his focus on personal and professional development, makes him a valuable resource for anyone looking to succeed in the legal profession.


About BCG Attorney Search

BCG Attorney Search matches attorneys and law firms with unparalleled expertise and drive, while achieving results. Known globally for its success in locating and placing attorneys in law firms of all sizes, BCG Attorney Search has placed thousands of attorneys in law firms in thousands of different law firms around the country. Unlike other legal placement firms, BCG Attorney Search brings massive resources of over 150 employees to its placement efforts locating positions and opportunities its competitors simply cannot. Every legal recruiter at BCG Attorney Search is a former successful attorney who attended a top law school, worked in top law firms and brought massive drive and commitment to their work. BCG Attorney Search legal recruiters take your legal career seriously and understand attorneys. For more information, please visit www.BCGSearch.com.

Harrison Barnes does a weekly free webinar with live Q&A for attorneys and law students each Wednesday at 10:00 am PST. You can attend anonymously and ask questions about your career, this article, or any other legal career-related topics. You can sign up for the weekly webinar here: Register on Zoom

Harrison also does a weekly free webinar with live Q&A for law firms, companies, and others who hire attorneys each Wednesday at 10:00 am PST. You can sign up for the weekly webinar here: Register on Zoom

You can browse a list of past webinars here: Webinar Replays

You can also listen to Harrison Barnes Podcasts here: Attorney Career Advice Podcasts

You can also read Harrison Barnes' articles and books here: Harrison's Perspectives


Harrison Barnes is the legal profession's mentor and may be the only person in your legal career who will tell you why you are not reaching your full potential and what you really need to do to grow as an attorney--regardless of how much it hurts. If you prefer truth to stagnation, growth to comfort, and actionable ideas instead of fluffy concepts, you and Harrison will get along just fine. If, however, you want to stay where you are, talk about your past successes, and feel comfortable, Harrison is not for you.

Truly great mentors are like parents, doctors, therapists, spiritual figures, and others because in order to help you they need to expose you to pain and expose your weaknesses. But suppose you act on the advice and pain created by a mentor. In that case, you will become better: a better attorney, better employees, a better boss, know where you are going, and appreciate where you have been--you will hopefully also become a happier and better person. As you learn from Harrison, he hopes he will become your mentor.

To read more career and life advice articles visit Harrison's personal blog.


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