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BTI’s Brand Elite List of 28 Law Firms


BTI’s Brand Elite List of 28 Law Firms

Summary: Based on several factors from corporate counsels at many of the world’s largest organizations, BTI has put together a list of the top law firms chosen by these organizations.
BTI’s Brand Elite List of 28 Law Firms
The Elite 28 list put together by the BTI Consulting Group measures what 28 law firms (out of around 400) have the biggest impression on corporate counsel. They examine nine important brand differentiators that affect the hiring and selection.

BTI Consulting Group takes direct, unbiased feedback from interviews with corporate counsel to better understand the world’s largest law organizations. The nine factors that corporate counsels consider when deciding on a law firm are recommendations, short-list, premium worthy, bet-the-company, survivors, movers & shakers, tech-savvy, value drivers, and client service strategists. The factors fall under three categories: recommendations, reputation, and innovation. A law firm that fits all three categories will be more likely to be chosen by clients.

The top 28 law firms for corporate counsel are:
  1. Skadden, Arps, Slate, Meagher & Flom
  2. Jones Day
  3. Baker & McKenzie
  4. Kirkland & Ellis
  5. Sidley Austin
  6. DLA Piper
  7. Latham & Watkins
  8. Davis Polk & Wardwell
  9. Hogan Lovells
  10. Sullivan & Cromwell
  11. K&L Gates
  12. Gibson, Dunn & Crutcher
  13. Wachtell, Lipton, Rosen & Katz
  14. Alston & Bird
  15. Dentons
  16. King & Spalding
  17. Foley & Lardner
  18. McGuireWoods
  19. Ropes & Gray
  20. Morgan Lewis
  21. Mayer Brown
  22. Covington & Burling
  23. Seyfarth Shaw
  24. Reed Smith
  25. Norton Rose Fulbright
  26. Greenberg Traurig
  27. Bryan Cave
  28. Arnold & Porter

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