BTI’s Brand Elite List of 28 Law Firms
03/16/16
BTI’s Brand Elite List of 28 Law Firms
Summary: Based on several factors from corporate counsels at many of the world’s largest organizations, BTI has put together a list of the top law firms chosen by these organizations.
The Elite 28 list put together by the BTI Consulting Group measures what 28 law firms (out of around 400) have the biggest impression on corporate counsel. They examine nine important brand differentiators that affect the hiring and selection.
BTI Consulting Group takes direct, unbiased feedback from interviews with corporate counsel to better understand the world’s largest law organizations. The nine factors that corporate counsels consider when deciding on a law firm are recommendations, short-list, premium worthy, bet-the-company, survivors, movers & shakers, tech-savvy, value drivers, and client service strategists. The factors fall under three categories: recommendations, reputation, and innovation. A law firm that fits all three categories will be more likely to be chosen by clients.
The top 28 law firms for corporate counsel are:
Source: http://www.bticonsulting.com/brand-elite-top-firms
BTI’s Brand Elite List of 28 Law Firms
Summary: Based on several factors from corporate counsels at many of the world’s largest organizations, BTI has put together a list of the top law firms chosen by these organizations.
BTI Consulting Group takes direct, unbiased feedback from interviews with corporate counsel to better understand the world’s largest law organizations. The nine factors that corporate counsels consider when deciding on a law firm are recommendations, short-list, premium worthy, bet-the-company, survivors, movers & shakers, tech-savvy, value drivers, and client service strategists. The factors fall under three categories: recommendations, reputation, and innovation. A law firm that fits all three categories will be more likely to be chosen by clients.
The top 28 law firms for corporate counsel are:
- Skadden, Arps, Slate, Meagher & Flom
- Jones Day
- Baker & McKenzie
- Kirkland & Ellis
- Sidley Austin
- DLA Piper
- Latham & Watkins
- Davis Polk & Wardwell
- Hogan Lovells
- Sullivan & Cromwell
- K&L Gates
- Gibson, Dunn & Crutcher
- Wachtell, Lipton, Rosen & Katz
- Alston & Bird
- Dentons
- King & Spalding
- Foley & Lardner
- McGuireWoods
- Ropes & Gray
- Morgan Lewis
- Mayer Brown
- Covington & Burling
- Seyfarth Shaw
- Reed Smith
- Norton Rose Fulbright
- Greenberg Traurig
- Bryan Cave
- Arnold & Porter
Source: http://www.bticonsulting.com/brand-elite-top-firms
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