Marketing Law includes the statutes, case law, and rules and regulations designed to protect consumers from deceptive marketing practices regarding the sale of goods and services. These laws tend to be especially strict concerning food products, drugs, medical devices, and financial matters, as these are the products that most often carry the most potential for harm should consumers fall into deception and trick.
Marketers and advertisers are the professionals who create and distribute materials that publicize information about businesses. Through advertising, marketers inform customers about businesses' goods or services, persuading them to buy.
U.S. Federal Trade Commission
In the U.S., the Federal Trade Commission (FTC) is the federal agency responsible for overseeing advertising and related marketing and business practices. FTC regulations relate to most aspects of marketing, such as how a business labels a product, how a company conducts email and telemarketing campaigns, the veracity of health or "green" claims made on products, and how products are marketed to children.
Truth in advertising is a term used to describe the body of law governing truthful marketing. Here are a few examples of areas of truth in advertising regulations:
Product Endorsements are requirements that product endorsements be authentic and based on user experiences.
Some of our ad units are targeting users who are between the ages of 13-16 years old. Advertisers can exclude this demographic from displaying in their ad block by checking 'use age restrictions' on the [ad type] (example: text ads) page.
The "Made in the USA" label shows how much of a product was made.
Health Claim is a set of regulations governing the health benefits that a product can claim.
Environmental Impact: The content lost due to the recycling of materials.
Telemarketing is another significant area of marketing law. This field is still of interest to some businesses, and telemarketing laws govern how these marketers must conduct their affairs. Email spam is aggravating and annoying. Luckily, there are many things you can do to prevent email spam and keep your email box free of annoying spam.
Spam and junk mail are terms used to describe junk mail, chain letters, or unsolicited emails, such as jokes and other types of personal mail.
Congress enacted the CAN-SPAM Act in 2003 to make sending commercial email illegal unless the sender meets specific requirements. Suppose marketers or business owners use the same practices to promote a new product or service. In that case, they can fall afoul of the FTC's needs, which forbid several promotional activities, from using deceptive subject lines to failing to provide recipients with a way to stop receiving future emails.
