In a recent Q&A clip by Harrison, he discusses ways to generate work in a large law firm.
Key methods include internal and external work generation.
Successful work generators focus on networking and building connections.
It's essential to be recognized for your skills and be an effective firm representative.
Marketing knowledge is crucial, along with the dedication to invest time in the process.
Learning how to generate work externally is a valuable skill.
The key takeaway: A proactive approach and persistence are essential for success.
Transcript
Transcript:
There are several ways to generate work in a large law firm. One is from the people inside the law firm and being put on matters inside the law firm. And then the other way to generate work inside a large law firm is to generate it externally. People who do very well at generating work in large law firms will do things like spend a lot of time networking.
They'll spend a lot of time going out and meeting people, but then they'll also do their best to network internally. So you need to be able to be out there and be seen by being seen. It would help if you had the ability for people to recognize you as someone good at something. It would help if you could meet with potential clients.
It would help if you could track down potential clients. It would help if you were seen as an excellent firm representative. You need to understand something about marketing, but you must also put in a lot of your time to do that. It would help if you spent time learning how to generate work externally.
Most people believe that they should have the ability to get out there and generate a lot of work. Immediately. If you want something, you'll do anything to go after it.
