Great Quality of Work Could Compensate for Your Lack of Marketing Skills
[00:00:00] Is it worth becoming a law firm partner if you don't have strong academic grades or experience in public relations, PR, and marketing, as well as skills that can bring more cases to the firm via efficient..?
Yes, the partner does.
There was a guy, he's no longer alive, his name is Bill Urquart. He had a huge book of business. He was one of the founders of Quinn Emanuel and used to say there was a guy at another firm, the biggest nerd in LA, who also had the most business.
If he's saying the guy's a big nerd, you can imagine that you don't need to have the biggest social skills or all this PR and marketing stuff. The thing that sells is the quality of your work and the results that clients and others get from working with you,
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