Description
Learn The Craft Before You Sell It
[00:00:00] I'm a former insurance rep and commercial real estate redeveloper, two decades, who recently, graduated from law school. I enjoy bringing in business from my network, as well as for making new connections. I also enjoy litigating. Should I approach small to mid-size firms as a finder up front?
No, you shouldn't. Wow. I don't know what you should do. A rep is more of a...you're right, that's more of a binder type and a real estate redeveloper. Whatever your practice area, you need to learn it first.
If you're a litigator, for example, it's going to take you, 10,000 hours to learn about different types of motions and how to respond to things. To respond to problems. You need to learn all that first and because you can't really go out as a finder and talk to people that they need an attorney. Unless, you've had that experience.
You need to really go out and learn that first and just put your head down and work as hard as you can. And then, all these things you can do later.
If you want to be a litigator, do that or if you want to be a transactional attorney, would be real estate transactional, if that's what you're thinking, you can learn about that.
But, you need to learn.[00:01:00] Learn the craft before you can sell it. If you're selling insurance, you can't just go out and sell insurance, you need to learn about all these different types of insurance. Once you learn about the insurance and what it does, then you have a better opportunity to sell it.
I would recommend the same thing with the attorneys, you need to really learn how to be an attorney and keep in contact with their network as you're doing things. Once you've learned about your craft, you're going to do much better in the long run.
So, that's what I would recommend. What you want to do after you get the experience, but you getting the experience, then, once you get the experience, when you talk to clients, they're going to have a lot more confidence in you, because you're going to be able to understand things.
You can't just bring in business. You have to learn about it first.
