"How can attorneys achieve a balance between creating a cookie-cutter resume to fit in and a resume that has too many distinguishing characteristics?"
I'm not necessarily talking about having a cookie-cutter resume. I'm just talking about making the resume and not putting things in there that are going to alienate people. To create a really good resume is to make sure that the language is perfect, the way you say things is perfect, the format is perfect, that you show a history.
One of the big things that employers like to see is a history of upper mobility, things where you're moving to better employers, you're constantly improving. They also like to see consistency in terms of your practice area and things you're doing. Those sorts of things really can distinguish you. And then having other people look at your resume and give suggestions, then incorporating what you think is important. I'm not saying that your personality shouldn't come through in your resume. I am saying is that you want to make sure that it gets people's attention in the right way.