The firm's trademark application practice focuses on advising each client with the goal that the client's trademark should function as a strong brand name, and be free of conflicts with other prior existing trademarks. We endeavor to accomplish this by first advising the client of any inherent problems with the proposed trademark. Following this, a comprehensive trademark search is recommended to ascertain whether the proposed mark may cause difficulties because of a similarity with a prior existing trademark already in use by another party. Mr. Wilentz draws on his years of experience as a trademark lawyer in interpreting the results of the comprehensive trademark search, and provides the client with a written attorney opinion letter.
