To give a meaningful answer to this question, you will need to know all about the different types of work the firm does and be able to clearly state why it is so attractive to you. You must be able to convincingly express why you’re interested in working on such projects. If you already know people at the firm, you need to state that you’ve spoken with them and that you share their outlook (be sure you speak with your contacts before the interview). You should add that you understand the reasons why these other people find the firm so attractive. However, this question can involve a trap, so beware. The interviewer may be checking to see if you will begin criticizing your current organization. You should never do so in an aggressive manner. What you can do is discuss your need for different types of work, for increased responsibilities and challenges, and your desire to be part of a firm that is growing. You may add that you also want to be working for a firm that values all of your skills. Never bad-mouth your current firm or supervisors. If you do so, you will be viewed as indiscreet and disloyal.
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