How to Move Past Promotion for Your Law Firm | BCGSearch.com

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How to Move Past Promotion for Your Law Firm

When law firms first began to develop marketing programs the focus was largely on communications and promotion, and their efforts focused on such activities as seminars, media relations and newsletters. They bore little resemblance to the corporate marketing model, with its heavy emphasis on research and product or service development and delivery. The law firm marketing focus was on visibility and had little influence on firm management decision-making.
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