Taking Action Based on Client Preferences | BCGSearch.com

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Taking Action Based on Client Preferences

Way back when, lawyers served as holistic counselors to their clients, offering sage advice in a host of areas, including those considered outside of the purview of "legal advice." Today, the picture is a bit different. Many lawyers are specialists in a particular practice area and advise their clients in a narrow and specific manner. However, in interviews with hundreds of law firm clients, it is apparent that clients are seeking an entirely different type of advice. One of the most frequently cited characteristics that clients desire in their lawyer is pragmatic, practical business advice—advice that keeps them on the straight and narrow path legally, but also takes into account the realities of their particular business, culture, situation, and/or industry. Lawyers who can reclaim the role of "business counselor" will have a distinct competitive advantage.
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