The first and most important step of the legal-recruiting process, building long-term client relationships with law firms, is too often ignored or underestimated by many recruiters. Strong relationships are what allow a firm to trust a recruiter with its hiring decisions and are actually critical to any recruiter's effectiveness. Building this trust is far more rewarding than making an individual deal or placement, although it often takes much more effort and consideration for the client's needs. To this end, a good recruiter must always look to deepen its business relationships into partnerships and take into account whether an attorney he/she represents will benefit that attorney's partners as much as that attorney's placement will benefit his/her own interests.
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