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Creating a Visibility Plan

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Larry Stybel's main thesis was: if you want to be successful lawyer today, mere ''competence'' is insufficient. With a large number of attorneys still graduating from law school, competence has become a commodity. But if you establish credibility outside your firm, you are no longer a commodity; rather you are a lawyer who brings value to the table (i.e. your services will be in demand). Larry emphasized that it is important to establish ''credibility'' outside of the firm even if this is not the message your firm is sending you. If your firm is telling you to focus on servicing clients, you should still make sure to ''get out there''.
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